What does Master Outbound do?

Master Outbound is a done-for-you B2B lead generation agency. We run cold email and LinkedIn outreach campaigns, build your GTM engine, and deliver qualified meetings that scale your revenue from month one.

How quickly can you generate leads?

Most clients start seeing replies and conversations within 2-4 weeks of launch, with pipeline and ROI compounding over time as we optimise angles and targeting.

What results can I expect from outbound?

Well-run campaigns typically see 50-70% open rates, 5-15% reply rates, and 2-5% positive responses, translating to 10-30+ qualified meetings per month depending on volume and offer.

Which industries do you work with?

We work across 30+ B2B industries including SaaS, IT, HR, Staffing, Consulting, Fintech, Cybersecurity, Real Estate, Healthcare, Agriculture, Manufacturing, and more.

Pipeline,
delivered.

We're a B2B outbound agency that scales revenue through cold email and LinkedIn. Done-for-you GTM engine, real ROI from month one. You focus on closing - we fill the pipeline.

Free Consultation

4.9 / 5 from 40+ clients

Done for you Email + LinkedIn Human & AI Dedicated strategist Results from month 1

Cold Email Outreach 50–70% Open Rates LinkedIn Campaigns 10–30+ Meetings / Month B2B Lead Generation Done For You 3M+ Prospects Reached SaaS & Agencies Results From Month 1 Inbox Management 40+ Clients Managed ICP Targeting Dedicated Strategist 5–15% Reply Rates Lead Enrichment Multichannel Outreach Cold Email Outreach 50–70% Open Rates LinkedIn Campaigns 10–30+ Meetings / Month B2B Lead Generation Done For You 3M+ Prospects Reached SaaS & Agencies Results From Month 1 Inbox Management 40+ Clients Managed ICP Targeting Dedicated Strategist 5–15% Reply Rates Lead Enrichment Multichannel Outreach

What We Do

Three ways we fill
your calendar.

Three tiers, one motion. Email and LinkedIn always included. Pick the volume and account count that matches where you are right now.

01 · Starter

Starter Outreach

The entry point into done-for-you multichannel outbound. Email and LinkedIn working together from day one, built for consistent early pipeline.

Email + LinkedIn → call

450+ emails / day

1 LinkedIn account (1,000 connections/month)
20 dedicated sending inboxes
Full deliverability setup (SPF, DKIM, DMARC, warmup)
1 ICP defined & researched
2 unique copy angles for email & LinkedIn
LinkedIn connection + DM sequences (tailored copy per step)
Cold email sequences (3–5 steps, personalised per ICP)
Daily inbox & reply management
Meeting booking support & calendar handoff
Weekly performance report

Growth Outreach

More accounts, more volume, more angles. Built for teams ready to scale pipeline beyond early traction and fill a full sales calendar.

Email + LinkedIn → call

700+ emails / day

3 LinkedIn accounts (3,000 connections/month)
30 dedicated sending inboxes
Up to 2 ICPs targeted simultaneously
3 copy angles per ICP - email & LinkedIn A/B tested
LinkedIn DM + InMail + voice note sequences
Cold email sequences with split testing per angle
CRM setup & daily lead tracking
Daily comms - reply handling, qualification & routing
Meeting booking + calendar management
Re-engagement sequences for no-replies

03 · Full Scale

Full Scale Outreach

Maximum volume, maximum coverage. Five LinkedIn accounts, senior-written copy across multiple ICPs, and full daily ops so you only touch the meetings.

Email + LinkedIn → call

1,000+ emails / day

5 LinkedIn accounts (5,000 connections/month)
40+ dedicated sending inboxes
3-5 ICPs with unique copy sets per segment
Senior-written email & LinkedIn copy per ICP angle
Full LinkedIn sequence - connection, DM, InMail, voice note
Full CRM integration, lead routing & daily updates
Daily comms management - replies, objections & handoffs
Meeting booking, confirmation & calendar ops
Weekly strategy call + monthly QBR report
Dedicated account owner, full ops coverage

Process

From zero to pipeline
in 90 days.

How we go from strategy to a fully repeatable outbound engine that keeps filling your calendar.

Week 1 & 2 Discovery & Setup

Weeks 3 & 4 Engines go Live

Month 2 Adjust & Convert

Month 3 Learn & Scale

Month 3+ Strategic Partners

Week 1 & 2

Discovery & Setup

We build the foundations of your outbound engine. We align on your ICP, map your total addressable market, craft your core messaging, and set up the full sending infrastructure. By the end of Week 2, everything is ready to launch.

ICP alignment & positioning
TAM mapping & lead list build
Messaging frameworks & copy
Domain, inbox & LinkedIn setup

Weeks 3 & 4

Engines go Live

We launch the first set of plays. Cold sequences go out, your signal stack is deployed and LinkedIn outreach begins. This is where the first replies and conversations start appearing in your inbox.

Cold sequences written & sent
LinkedIn outreach live
Intent signals live
First results visible

Month 2

Adjust & Convert

By Month 2 we know what's resonating. We scale the winning sequences, layer in warm plays triggered by buyer intent, expand target lists, and turn every positive signal into a booked conversation.

Scale winning sequences
Layer in warm intent plays
Expand target lists
Convert signals to pipeline

Month 3

Learn & Scale

Month 3 turns testing into repeatable systems. We document the winning plays into a playbook, lock in the angles that work, and build an outbound system that keeps running long after month 3.

Track & document winning plays
Build the outbound playbook
Create repeatable sequences
System ready to scale

Month 3+

Strategic Partners

After Month 3 we sit down for a full performance review covering pipeline generated, cost per lead, and winning plays. From there we either move into a 6-month strategic partnership to keep scaling, or you walk away with a fully working playbook and own it yourself.

Full performance review
6-month partnership option
Scale what's already working
You keep the playbook either way

The Engine

Built to generate pipeline on autopilot.

Three phases. One system. Qualified meetings in your calendar every week.

01 Foundation

ICP & TAM

We define exactly who to target and map the full addressable market.

Messaging & Angles

Offer positioning, messaging angles and 2-3 variations per ICP.

GTM Infrastructure

Domains, inboxes, SPF/DKIM/DMARC, LinkedIn accounts and full warmup.

02 Execution

Cold Outbound

AI-enriched lead lists from 35+ sources
Intent signals: hiring, funding, role changes
Account scoring: Tier 1 / 2 / 3
Personalised email sequences (450-1,000+ / day)
LinkedIn connection + DM plays
Follow-up & re-engagement loops

Warm Inbound

Website visit tracking
LinkedIn engagement signals
Competitor follows & topic posts
AI research on flagged accounts
Lead qualification & scoring
Same-day outreach on live intent

03 Results

50-70%

Open Rates

5-15%

Reply Rates

10-30+

Meetings / Month

Month 1

First Results

Industries We've Helped

We've worked across every vertical.

From fast-moving SaaS startups to wholesale distributors, if you sell B2B, we've built pipeline in your space.

SaaS IT & MSP HR Staffing Summits & Events Retail Ecommerce Wholesale Cybersecurity Consulting Media & Studios Fintech Real Estate Logistics & Supply Chain Healthcare Legal Tech Marketing Agencies Recruitment Agriculture Manufacturing Educational + 20 more

Infrastructure

The stack behind the engine.

20 inboxes, warmup, enrichment, automation, reporting, and full campaign infrastructure. All included.

Apollo

Clay

HeyReach

Aimfox

Instantly

Reachinbox

Make

Sales Nav

Lemlist

Smartlead

Outreach

Snov.io

Google Workspace

HubSpot

20+ depends on stack

50-70% Open Rate 5-15% Reply Rate 2-5% Positive Reply Rate 10-30+ Meetings / Month

Operating Model

Your dedicated
outbound team.

Every account gets a dedicated strategist backed by smart automation, so nothing gets missed.

Your Strategist

Human-led, end to end.

ICP & positioning strategy
Copy & angle design
Reply handling & qualification
Weekly optimization calls
Full account ownership
QBR & performance reporting

Smart Automation

Scale without sacrificing quality.

Lead research at scale
First-line personalization
Reply sorting & routing
List enrichment & verification
Angle testing signals
Deliverability monitoring

Every Account

Dedicated Strategist

One person owns your outbound. They know your ICP, your voice and your goals.

Response SLA

Under 2 hours

Positive replies routed, qualified and answered before they go cold.

Weekly Reporting

Performance Dashboard

Full visibility into open rates, reply rates, meetings booked and pipeline value.

Communication

Slack + Meet Calls

Shared Slack channel for async updates and weekly video calls for alignment.

Client Results

Don't take our
word for it.

Real pipeline, real meetings across consulting, media, studios and beyond.

Trusted by teams at

Startup Club Skopje Tenman Studios Cel Mare Media Human First Summit PSYENT Elite Consulting SKALA School Pitch121 TBM NorthBridge Advisors Coreva Systems PeakHire Scalepath Revflow Foundry Labs

“

Cold email and LinkedIn outreach that actually works. Simple, effective and exactly on point. The booked calls were genuinely in our ICP.

Elita

Founder · Elite Consulting

“

They made our outbound feel like it was run by a 50-person team. As a startup with limited resources, it was like unlocking a secret weapon.

Tome

Co-founder · PSYENT

“

They didn't just deliver customers, they delivered vision. Complex sales challenges turned into clear, actionable strategy that drives real pipeline growth.

Nicolas

CEO & Founder · Tenman Studio

FAQs

Have Questions?

Everything you need to know before we start building your pipeline.

Who do you typically work with? +

We work mainly with B2B SaaS, agencies, e-commerce, recruiters, and professional services. If you have a clear offer and a defined ICP, we can build a pipeline for you.

Is there a minimum contract or commitment? +

Done-for-you services require a 3-month minimum to allow proper setup, testing, and optimization. One-off audits are available with no commitment.

How quickly can we get started? +

Typically within 3-7 business days of kickoff, depending on scope. Infrastructure, sequences, copy and lead lists are all set up within that window.

What results should we expect? +

Our goal is qualified conversations and booked meetings, not vanity metrics. Well-run campaigns typically see 50-70% open rates, 5-15% reply rates, and 2-5% positive responses. Results depend on your market, offer, and volume.

Will this hurt our brand or send emails to spam? +

No. We use dedicated domains, warmups, proper authentication (SPF, DKIM, DMARC), strict sending limits, and relevance-first targeting to protect your brand reputation.

When can we expect results? +

Most clients start seeing replies and conversations within 2-4 weeks, with pipeline compounding over time as we optimize angles and targeting.

Do you provide reporting and insights? +

Yes. You get a weekly performance dashboard with clear visibility into open rates, reply rates, meetings booked and pipeline value, plus a Slack channel for ongoing updates.

How do we get started? +

Fill out the short intake form covering your ICP, goals, and offer. We review the data, map your addressable market, assess targeting opportunities, and come prepared with strategy insights for your discovery call.

Pipeline,
delivered.