What does Master Outbound do?

Master Outbound is a done-for-you B2B lead generation agency. We run cold email and LinkedIn outreach campaigns, build your GTM engine, and deliver qualified meetings that scale your revenue from month one.

How quickly can you generate leads?

Most clients start seeing replies and conversations within 2-4 weeks of launch, with pipeline and ROI compounding over time as we optimise angles and targeting.

What results can I expect from outbound?

Well-run campaigns typically see 50-70% open rates, 5-15% reply rates, and 2-5% positive responses, translating to 10-30+ qualified meetings per month depending on volume and offer.

Which industries do you work with?

We work across 30+ B2B industries including SaaS, IT, HR, Staffing, Consulting, Fintech, Cybersecurity, Real Estate, Healthcare, Agriculture, Manufacturing, and more.

Pipeline,
delivered.

We're a B2B outbound agency that scales revenue through cold email and LinkedIn. Done-for-you GTM engine, real ROI from month one. You focus on closing - we fill the pipeline.

Free Consultation

4.9 / 5 from 40+ clients

Done for you Email + LinkedIn Human & AI Dedicated strategist Results from month 1

Cold Email Outreach 50–70% Open Rates LinkedIn Campaigns 10–30+ Meetings / Month B2B Lead Generation Done For You 3M+ Prospects Reached SaaS & Agencies Results From Month 1 Inbox Management 40+ Clients Managed ICP Targeting Dedicated Strategist 5–15% Reply Rates Lead Enrichment Multichannel Outreach Cold Email Outreach 50–70% Open Rates LinkedIn Campaigns 10–30+ Meetings / Month B2B Lead Generation Done For You 3M+ Prospects Reached SaaS & Agencies Results From Month 1 Inbox Management 40+ Clients Managed ICP Targeting Dedicated Strategist 5–15% Reply Rates Lead Enrichment Multichannel Outreach

What We Offer

4 ways we grow your pipeline.

Whether you need us to run it, fix it, build it, or teach it. We have the offer that fits where you are right now.

Full Outbound Engine

We build and run your entire outbound system. Email + LinkedIn working together from day one, fully managed. You only touch the booked meetings.

Email + LinkedIn → call

450 - 1,000+ emails · depends on volume

1-5 LinkedIn accounts depending on volume tier
20-50 dedicated sending inboxes
Full deliverability setup (SPF, DKIM, DMARC, warmup)
ICP definition, lead research & list building
Senior-written email & LinkedIn copy
Daily inbox & reply management
Meeting booking, qualification & calendar handoff
Weekly performance reports
3-month minimum engagement

Starter 450+ emails/day · 1 LinkedIn · 1 ICP

Growth 700+ emails/day · 3 LinkedIn · 2 ICPs

Full Scale 1,000+ emails/day · 5 LinkedIn · 5 ICPs

Pricing depends on volume tier & ICP complexity. Book a call and we'll scope the right fit in 30 minutes.

Get pricing →

Free audit call 02 - Fix Your Outbound

Fix Your Outbound

Tried outreach but not getting results? We audit what's broken, rebuild your sequences and messaging, and take over operations so your pipeline starts moving again.

Audit → Rebuild → Run

700+ emails / day

Full audit of existing sequences & deliverability
ICP & messaging strategy rebuild
3 LinkedIn accounts (3,000 connections/month)
30 dedicated sending inboxes
Complete copy rewrite - email & LinkedIn
A/B split testing per angle
Daily reply handling, qualification & routing
CRM setup & daily lead tracking
Re-engagement sequences for non-responders
Weekly strategy call & performance report
3-month minimum engagement

No retainer 03 - Done With You

Outreach Setup & Training

We build your full outbound system and teach you how to run it. You walk away with a live campaign, a trained team, and zero ongoing retainer.

Setup → Train → Handoff

One-time investment

Full tech stack setup (domains, inboxes, warmup)
ICP definition & lead list strategy
Email & LinkedIn sequence writing
Deliverability setup (SPF, DKIM, DMARC)
2 live training sessions (recorded & shared)
Campaign launch - first 2 weeks supervised
SOPs, playbooks & full documentation
30-day async support after handoff

One-time payment

04 - One-Time Setup

Outreach System Setup

We build your full outbound infrastructure from scratch and hand it over ready to run. No retainer, no monthly fees. Just a fully configured outbound system built to your ICP.

Setup → Configure → Handoff

One-time investment

Domain & inbox setup (SPF, DKIM, DMARC, warmup)
ICP definition & lead sourcing strategy
Cold email sequence written & configured
LinkedIn profile optimisation & outreach setup
Campaign launched & first sends verified
Full tech stack configured (Clay, Smartlead or equivalent)
Deliverability audit & inbox health check
30-day async support post-handoff

Process

From zero to pipeline in 90 days.

How we go from strategy to a fully repeatable outbound engine that keeps filling your calendar.

Week 1 & 2 Discovery & Setup

Weeks 3 & 4 Engines go Live

Month 2 Adjust & Convert

Month 3 Learn & Scale

Month 3+ Strategic Partners

Week 1 & 2

Discovery & Setup

We build the foundations of your outbound engine. We align on your ICP, map your total addressable market, craft your core messaging, and set up the full sending infrastructure. By the end of Week 2, everything is ready to launch.

ICP alignment & positioning
TAM mapping & lead list build
Messaging frameworks & copy
Domain, inbox & LinkedIn setup

Weeks 3 & 4

Engines go Live

We launch the first set of plays. Cold sequences go out, your signal stack is deployed and LinkedIn outreach begins. This is where the first replies and conversations start appearing in your inbox.

Cold sequences written & sent
LinkedIn outreach live
Intent signals live
First results visible

Month 2

Adjust & Convert

By Month 2 we know what's resonating. We scale the winning sequences, layer in warm plays triggered by buyer intent, expand target lists, and turn every positive signal into a booked conversation.

Scale winning sequences
Layer in warm intent plays
Expand target lists
Convert signals to pipeline

Month 3

Learn & Scale

Month 3 turns testing into repeatable systems. We document the winning plays into a playbook, lock in the angles that work, and build an outbound system that keeps running long after month 3.

Track & document winning plays
Build the outbound playbook
Create repeatable sequences
System ready to scale

Month 3+

Strategic Partners

After Month 3 we sit down for a full performance review covering pipeline generated, cost per lead, and winning plays. From there we either move into a 6-month strategic partnership to keep scaling, or you walk away with a fully working playbook and own it yourself.

Full performance review
6-month partnership option
Scale what's already working
You keep the playbook either way

The Engine

Built to generate pipeline on autopilot.

Three phases. One system. Qualified meetings in your calendar every week.

01 Foundation

ICP & TAM

We define exactly who to target and map the full addressable market.

Messaging & Angles

Offer positioning, messaging angles and 2-3 variations per ICP.

GTM Infrastructure

Domains, inboxes, SPF/DKIM/DMARC, LinkedIn accounts and full warmup.

02 Execution

Cold Outbound

AI-enriched lead lists from 35+ sources
Intent signals: hiring, funding, role changes
Account scoring: Tier 1 / 2 / 3
Personalised email sequences (450-1,000+ / day)
LinkedIn connection + DM plays
Follow-up & re-engagement loops

Warm Inbound

Website visit tracking
LinkedIn engagement signals
Competitor follows & topic posts
AI research on flagged accounts
Lead qualification & scoring
Same-day outreach on live intent

03 Results

50-70%

Open Rates

5-15%

Reply Rates

10-30+

Meetings / Month

Month 1

First Results

Operating Model

Your dedicated outbound team.

Every account gets a dedicated strategist backed by smart automation, so nothing gets missed.

Your Strategist

Human-led, end to end.

ICP & positioning strategy
Copy & angle design
Reply handling & qualification
Weekly optimization calls
Full account ownership
QBR & performance reporting

Smart Automation

Scale without sacrificing quality.

Lead research at scale
First-line personalization
Reply sorting & routing
List enrichment & verification
Angle testing signals
Deliverability monitoring

Every Account

Dedicated Strategist

One person owns your outbound. They know your ICP, your voice and your goals.

Response SLA

Under 2 hours

Positive replies routed, qualified and answered before they go cold.

Weekly Reporting

Performance Dashboard

Full visibility into open rates, reply rates, meetings booked and pipeline value.

Communication

Slack + Meet Calls

Shared Slack channel for async updates and weekly video calls for alignment.

Client Results

Don't take our word for it.

Real pipeline, real meetings across consulting, media, studios and beyond.

Trusted by teams at

Startup Club Skopje Tenman Studios Cel Mare Media Human First Summit PSYENT Elite Consulting SKALA School Pitch121 TBM NorthBridge Advisors Coreva Systems PeakHire Scalepath Revflow Foundry Labs

“

Cold email and LinkedIn outreach that actually works. Simple, effective and exactly on point. The booked calls were genuinely in our ICP.

Elita

Founder · Elite Consulting

“

They made our outbound feel like it was run by a 50-person team. As a startup with limited resources, it was like unlocking a secret weapon.

Tome

Co-founder · PSYENT

“

They didn't just deliver customers, they delivered vision. Complex sales challenges turned into clear, actionable strategy that drives real pipeline growth.

Nicolas

CEO & Founder · Tenman Studio

FAQs

Have Questions?

Everything you need to know before we start building your pipeline.

Who do you typically work with? +

We work mainly with B2B SaaS, agencies, e-commerce, recruiters, and professional services. If you have a clear offer and a defined ICP, we can build a pipeline for you.

Is there a minimum contract or commitment? +

Done-for-you services require a 3-month minimum to allow proper setup, testing, and optimization. One-off audits are available with no commitment.

How quickly can we get started? +

Typically within 3-7 business days of kickoff, depending on scope. Infrastructure, sequences, copy and lead lists are all set up within that window.

What results should we expect? +

Our goal is qualified conversations and booked meetings, not vanity metrics. Well-run campaigns typically see 50-70% open rates, 5-15% reply rates, and 2-5% positive responses. Results depend on your market, offer, and volume.

Will this hurt our brand or send emails to spam? +

No. We use dedicated domains, warmups, proper authentication (SPF, DKIM, DMARC), strict sending limits, and relevance-first targeting to protect your brand reputation.

When can we expect results? +

Most clients start seeing replies and conversations within 2-4 weeks, with pipeline compounding over time as we optimize angles and targeting.

Do you provide reporting and insights? +

Yes. You get a weekly performance dashboard with clear visibility into open rates, reply rates, meetings booked and pipeline value, plus a Slack channel for ongoing updates.

How do we get started? +

Fill out the short intake form covering your ICP, goals, and offer. We review the data, map your addressable market, assess targeting opportunities, and come prepared with strategy insights for your discovery call.

Pipeline,
delivered.